As the Art Director for Kavárny naživo, a month-long cultural festival in Prague, I played a role in converting local cafés into dynamic art spaces. Running from October 3rd to November 1st, the festival offered an ambitious program: lectures on Mondays, theater performances on Wednesdays, concerts on Fridays, and workshops on Saturdays. With 18 events across 20 cafés and over 200 artists involved, we succeeded in making art accessible and free to the public, revitalizing everyday venues.
Collaborating with my colleague Honza, we built the festival’s brand from the ground up, emphasizing simplicity and approachability. We developed a comprehensive brand manual and produced all promotional materials, including event posters, leaflets, stickers, invitations, merchandise, banners, web, and animated logos.
In my role as a filmmaker, I produced over 30 videos featuring performers discussing their connections to café culture. We conducted interviews with notable personalities such as Karel Schwarzenberg and Ladislav Špaček, enriching the festival’s narrative. Additionally, I oversaw the production of promotional spots to elevate the festival’s profile.
As the Web Developer, I programmed the official festival website using WordPress, enabling team collaboration. The website featured comprehensive information about the festival, detailed event descriptions, performer profiles, video interviews, café maps, and contact details.
The festival’s events were met with overwhelming enthusiasm, often exceeding venue capacities. Kavárny naživo was a significant success, leading to its annual recurrence. However, I chose not to continue with subsequent editions to focus on personal projects.
Our core team consisted of over 10 dedicated members and numerous volunteers, whose collective efforts brought this vibrant cultural experience to life.